WHAT YOU WILL LEARN
"A Good Reputation Is More Valuable Than Money." - Publilius Syrus
Now more than ever, businesses are paying closer attention to their reputation in three primary areas:
- Internally for executive and staff culture
- HR and recruiting purposes
- Externally via customers, prospective customers, media and social media.
Why is reputation so important? Join Technology Association of Oregon at this engaging Lunch & Learn where ReputationUS President Casey Boggs will examine today's uber-critical environment and offer how-to tips to enhance, protect, and defend your valuable reputations.
No matter how sophisticated your business, in today’s world, it’s not if a crisis will occur, but when. Boggs will also offer valuable tips on preparing before, during and after a reputation crisis hits your organization.
Before forming ReputationUS, Boggs was president of LT Public Relations, serving the communication needs of the financial, healthcare and legal industries. Prior to LTPR, Boggs was director of public relations at AIG, as well as worked at two of the largest public relations firms in the world, Weber Shandwick and Waggner Edstrom.
WHO SHOULD ATTEND
This conversation will be relevant for all businesses (big and small) and industries. C-level executives, HR professionals, recruiters, and marketing professionals will find value in how to enhance, prepare and defend an organization's reputation.
ReputationUS is a national leader in enhancing, protecting and defending reputations and crisis management for businesses and nonprofits